Lee Kai Jin (0354707)

18 Jan 2023 ~ 1 Feb 2023 / Week 2 ~ Week 4 Lee Kai Jin / 0354707 / Bachelors of Mass Communication (Hons) (Digital Media Production) Design Principles / Taylor's University Task (Exercises / Project): Project 1 - Self-portrait LECTURES Week 2 (Wed, 18 Jan 2023): Assignment Brief We took quite a long time in reviewing the exercise task, therefore Dr Yip uploaded a video briefing in Microsoft Teams to introduce the assignment requirement for this project. In this project, we are required to design a self-portrait of ourselves. So far the design do not have any specific requirement and we are free to create any design we like. However, must make sure the journey of how the design came out must be clear and recorded in the blog. Week 3 (Wed, 25 Jan 2023): Design Review Dr Yip give some feedback and suggestion on student's study and sketches. Week 4 (Wed, 1 Feb 2023): Design Review Dr Yip give some feedback and suggestion on student's study and sketches.

11 Jan 2023 ~ 18 Jan 2023 / Week 1 ~ Week 2 Lee Kai Jin / 0354707 / Bachelors of Mass Communication (Hons) (Digital Media Production) Design Principles / Taylor's University Task (Exercises / Project): Exercises LECTURES Short Note for Design Principles Contrast Fig. L_1.0, Visual example of contrast, week 1 - combination of very different elements - emphasise the elements that we wish to highlight (usually using colour) Gestalt Theory Fig. L_1.1, Visual example of Gestalt Principles, week 1 - human brain will automatically divide a artwork/design into simpler patterns or structure - complex scenes can be reduced into simple shapes even though the elements are separated - the Gestalt Theory includes:     - Principle of Similarity          - the human eye will see similar elements in a design as a whole          - the brain seems to link between similar elements     - Principle of Continuation          - the human eye follows the paths, lines and curves of a design as &