TYPOGRAPHY - TASK 3B - Type Design & Communication (Telegram Sticker)
7 Jun ~ 21 Jun / Week 11 ~ Week 13
Lee Kai Jin / 0354707 / Bachelors of Mass Communication (Hons) (Digital Media
Production)
Typography / Taylor's University
Task (Exercises / Project):
Task 3(B): Type Design & Communication
INSTRUCTIONS
Task 3B: Designing Telegram Sticker
Week 11 (Tue, 7 Jun 2022):
We are required to design and provide a sketch for Telegram sticker. The
format will be as below:
Choose a festival: Labour Day
512 px x 512 px
Use colour theme of Taylor's logo (White, Black, Red)
Must include Taylor's logo in the design
At the beginning, this is my sketch.
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| Fig. I_11.0, first sketch of design, week 11 (7 Jun 2022) |
After review by Mr Vinod, he said that it can be more creative such as use the text to design the shape of the hand or the helmet. I decided to choose the helmet because the hand is too difficult to design.
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| Fig. I_11.0, Sketch of Telegram Sticker, week 11 (7 Jun 2022) |
Week 12 (Tue, 14 Jun 2022):
Therefore, I decided to redesign my "helmet". I use straight lines a lot as I want to show the effect of rigorous in the factory or site, also to show the element of architecture.
After the sketches has been reviewed by Mr Vinod, he said that the idea
is good but ensure that the colour theme is following the instruction
given and make the illustration clearer. Other than that, it looks more
like a cap instead of helmet, try to reshape it to make it looks more
like a helmet.
Then, I create the design using Adobe AI.
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| Fig. I_12.0, sketching the outline according to the picture, week 12 (14 Jun 2022) |
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Fig. I_12.1, try to put the word "labour day" into the shape,
week 12 (14 Jun 2022) |
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| Fig. I_12.2, filling colour, week 12 (14 Jun 2022) |
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| Fig. I_12.3, making a white colour bold outline to make the border clearer, week 12 (14 Jun 2022) |
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| Fig. I_12.4, outcome of the design, week 12 (14 Jun 2022) |
Week 13 (Tue, 21 Jun 2022)
After showing Mr Vinod the design, he said that the word "labour" is not
clear enough and suggest me to design it in the "2D" way, which is front
view or side view which can make my work easier.
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| Fig. I_13.0, Mr Vinod demonstrating the design that I can do, week 13 (21 Jun 2022) |
Therefore, I decided to redesign my "helmet". I use straight lines a lot as I want to show the effect of rigorous in the factory or site, also to show the element of architecture.
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| Fig. I_13.1, sketch of the new design, week 13 (21 Jun 2022) |
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| Fig. I_13.2, try to see the outcome of the shapes, week 13 (21 Jun 2022) |
I decided to put a small spanner near the helmet so that the design
would not be seen too "boring".
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| Fig. I_13.3, final design of the sticker, colour and black & white, week 13 (21 Jun 2022) |
Final Submission:
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| Final Submission of the sticker, black and white, week 13 (22 Jun 2022) |
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| Final Submission of the sticker, colour, week 13 (22 Jun 2022) |
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| Screenshot of Telegram Sticker |
PDF of both colour and black & white
Sticker download link: https://t.me/addstickers/labourday0354707
FEEDBACK
Week 11: Sketches of design
General Feedback: There is room of improvement as it can be more
creative, minimise the usage of independent shape and make the
text upstanding.
Specific Feedback: Can try to combine the shape of helmet or the
hand with the "labour day" text.
Week 12: Second sketch of design
General Feedback: Overall the idea is good.
Specific Feedback: The helmet looks like a cap, reshape it to make
it looks more like a helmet.
Week 13: Digitalised AI Review
General Feedback: The text is not clear enough to read and the
angle of view is weird.
Specific Feedback: Use the point of view of side view for front
view to make the process of design easier. Other than that, make
sure use the Taylor's logo's colour as the main theme.
REFLECTIONS
Experience:
New experience and explore more complicated function of Adobe AI.
Observations:
I should improve my skill in "drawing" things and try to show the
detail or characteristic of an item using minimum lines. I should
leant from my classmates, a lot of them provided extremely nice
outcome compared to mine.
Findings:
It is not easy in designing sticker because first the resolution is
small and should make sure it is "as square as possible" which fill
the formatted space to make it looks better and attractive.
FURTHER READING
Why Fonts Matter
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| Fig. FR_1.0, front cover of Why Font Matter by Sarah Hyndman |
This book explaining why and how we apply different types of typeface in
different situation because different kind of typefaces carrying different
feelings such as formal, journalism, horror, calm and more. This book also
explained the elements that make those typefaces carrying those feelings.
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